Right before Earth Hour – which is an event occurring on March 23rd (yesterday) encouraging people to switch their lights off for an hour to raise awareness for the environment – the Starfleet logo appeared in the sky over London as a promo for Star Trek: Into Darkness. A team from Ars Electronica Futurelab & Ascending Technologies (they’re really cool, and they do stuff like this all the time. Definitely check out the website.) assembled a series of quadrocopters, each carrying powerful LEDs, into the shape of the well-known emblem. Before Earth Hour actually started, the quadrocopters ascended, swirling about like extraordinarily bright fireflies before coalescing into the logo, looking awesome and doing their advertising thing. Then, when the lights of London dimmed, so did the LEDs on the quadrocopters. When the hour was up, as Tower Bridge came to life, the logo flickered back on…and then began to rotate, because the guys from Futurelab are show-offs.
The highest point was approximately 426 feet above the ground, the entire thing being about 308 feet tall. If this is the future of advertising, I think I might be okay with it…
On the 21st, Paramount released the Star Trek: Into Darkness international trailer.
Then, this morning, J.J. Abrams’ production company’s twitter feed linked to an extended version of the trailer. It’s only several seconds longer than the first – the two are nearly identical. The only difference is that the “extended” one has slightly longer establishing shots with labels telling the viewer which city they are seeing. Therefore, I will cover both trailers in one review.
Look at those lovely lens flares…
What to expect from the movie itself so far: explosions, awesome futuristic cities (that aerial shot of Starfleet HQ over nighttime San Fran looks amazing), plus a very Star Wars-y moment in which Kirk flies a ship that is the spitting image of the Millennium Falcon through a very narrow rift/air duct in what may be a space station. Abrams seems to have pulled back somewhat on the lens flares – they only seem to crop up in every other shot, as opposed to every…single…one. He did get a lot of flak for his overuse of the technique in the 2009 adaptation, even admitting himself that they were “overdone, in some places.” Ya think, J.J.? Also, I’m getting a noticeable Khan/Gary Mitchell vibe from Benedict Cumberbatch’s character, the so-called “John Harrison.” Namely: “ ‘I am better.’ ‘At what?’ ‘At everything.’ ” Way to toot your own horn there, Kahn/Gary Mitchell/Garth of Izar/whoever the heck John Harrison is.
Never to be accused of under-acting, Shatner gives it all he’s got.
This is the first post of the hopefully wildly popular new blog known as NeekTopia. I’ve had this idea in the works for a while. Today is Launch Day because it is a most auspicious day in neekly news: it’s William Shatner’s birthday, and is not-so-coincidentally also International Talk Like William Shatner Day! Co-established by Maurice LaMarche (voice actor most known for his television work on Pinky and the Brain – the spinoff from Animaniacs – Futurama, and The Simpsons) and Doug VanHorn primarily through Facebook, this holiday gives you the right to…putrandompausesinto…yourspeech…sometimes…inthe…middleofwords…and…masheverythinginbetweeninto…anin…comprehensiblemess.
Here is LaMarche’s vlog announcing his creation of the holiday. He also gives tips on how to maximize Shatnerization.